How the construction site taught me about design.
As a young man with two boys, my dad taught himself how to build houses by taking odd jobs after work and classes at night. Growing up around building sites I quickly learned how to iterate, quickly problem solve, talk to clients, and most importantly build something that others would love.
Design Process
Remain comfortable in the fuzzy and iterate to a clarity.
Assess & research
Assess and define the problem, set goals, understand your audience and build a framework for success
Map the story
Turn insights into experience, map the user and brand goals to create an intuitive experience
design & iterate
Design, test, & iterate the story to clarity
