Design Leader. Systems Thinker. Team Builder
Not to mention family-man, sports fan, reader, and of course Texan.
I’m a strategic design leader with 20+ years of experience transforming complex problems into meaningful solutions for people and organizations. From fintech to health and consumer brands, I’ve built and scaled global design teams, launched multi-platform products, and driven measurable business growth—all while leading with empathy, clarity, and purpose.
Featured Work
Creating work and teams that drive to clarity.
Citi Global Wealth
Building a full product consumer suite from scratch, creating a new business for Citi Wealth.
Fidelity Investments
Discovering a new path to understanding risk and investment behaviors.
Citi Design system
Designing a fully native, ADA compliant enterprise design system and governance model.
Guiding Principles
Simple rules I learned to make the backbone of how I work and live, I believe in leading with integrity and respect—choosing collaboration over self preservation. I’m strong-willed and voice my perspective, but never at the expense of others.
Human First
I believe in being human first—knowing when to be empathetic, when to be honest, and when to step back. As designers, we’re naturally different thinkers, and treating everyone with respect, honesty, and kindness always wins out.
“Be curious, not judgmental”
Ted Lasso
Craft + Curiosity
Together they can solve problems and create something amazing for people and culture. Both require openness to learning, failure, and growth.
Tell Stories
Stories have shaped our culture, history, and identities; through them, we connect with others and inspire change. A story can resonate and help others visualize your point of view.
Partnering to Drive Change
Design is about looking at how to make things simpler, more beautiful, accessible, and meaningful; this does not happen without change and being ok in the uncomfortable. I’m shaped digital products, at Fortune 500 companies from CPG to tech to finance to pharma and many things in between.
What I Bring to the Table
Throughout my career I have led design and teams to build products that connect people with solutions. Over two decades, I’ve built digital products, global design systems, and enterprise level change for Fortune 500 brands across industries using these core skillsets to effect change.
