CHRIS WORLEY
Design leader scaling systems, teams, and products in Fintech, AI, SaaS/B2B, & CPG.
I’m a strategic design leader with 20+ years of experience transforming complex problems into meaningful solutions for people and organizations.
From Fintech, SaaS, healthcare, and consumer brands, I’ve built and scaled global design teams, launched multi-platform products, and driven measurable business growth, all while leading with empathy, clarity, and purpose.
Featured Work
Citi Global Wealth: Building an Investment Suite at Enterprise Scale
How we created the end-to-end design and launch of Citi Wealth’s first consumer investment suite, building a new business from the ground up and establishing a scalable foundation for future growth.
Head of Wealth Design | Experience Strategy
Designing a Hybrid Investing Product
See how we scaled and designed and E2E Citi Wealth Builder Plus experience, a hybrid investment platform that’s transforming investing.
Head of Wealth Design | Acquisition
Managed Accounts: Setting Investment Goals
Setting personal investment goals through personalization for a white-glove offering.
Lead Design Consultant | Workshops | Product Design
Fidelity Labs: Exploring Online Investment Proposals
Discovering what “Trust” means to Fidelity Wealth Management customers and how to earn their business.
Lead Design Consultant | Workshops | Product Design
Citi Design System: Scaling an Enterprise System
Building a fully native, ADA compliant enterprise design system and governance model.
Head of Personal Banking Design | Design Systems
Guiding Principles
Simple rules I learned to make the backbone of how I work and live, I believe in leading with integrity and respect—choosing collaboration over self preservation. I’m strong-willed and voice my perspective, but not at the expense of others.
Transformation Agent
I lead with a human-first approach—balancing empathy, honesty, and perspective. As designers, our diverse ways of thinking are our strength, and treating everyone with respect, transparency, and kindness always creates the best outcomes.
Craft + Curiosity
Together, they have the power to solve complex problems and create meaningful impact for people and culture—driven by openness to learning, embracing failure, and fostering growth.
Telling Stories
Stories shape our culture, history, and identity. They connect us, spark understanding, and inspire change—helping others see and feel a perspective in ways facts alone cannot.
Partnering to Drive Change
Design is about making experiences simpler, more beautiful, accessible, and meaningful—and that requires embracing change and discomfort. I’ve partnered with Fortune 500 brands across CPG, tech, finance, and pharma, shaping digital products that drive impact and connection.
How I Can Help
Throughout my career I have led design and teams to build products that connect people with solutions. Over two decades, I’ve built digital products, global design systems, and enterprise level change for Fortune 500 brands across industries using these core skillsets to effect change.
